About Infield Parking

Infield Parking — Online

infieldparking.com is a social networking community launched in 2007 devoted to auto racing. The website has established its identity as the go-to destination on the web that brings together thousands of race fans who are passionate about the sport and the drivers who thrill them, inspiring all to frequently interact and create their own digital profiles, personalities and content.

Infieldparking.com also serves as a marketing venue for other participants associated with the racing ecosystem — teams, sponsors, advertisers, news sources, gamers, merchandise providers, tailgaters, music artists — providing a means to freely connect and interact with the growing community of fans who are online.

Infield Parking — Country Music Concert Series

Recognizing that a high percentage of race fans are also country music fans the company has developed a concert-events concept that connects racing events with music events. Producing concerts, a well-established form of fan engagement and showcase for sponsor marketing activations, serves as an incremental and complementary platform to infieldparking.com, the companys online fan community and marketing vehicle.

This dual strategy combines two powerful marketing forces to form a unique and dynamic brand-building platform enabling drivers, entertainers, sponsors and other marketers to interact with huge fan bases through a practically limitless mix of offline/online promotional activities.

In 2010 the company launched its concert series with a targeted schedule of locations, venues and artist lineups.

About Rare Face Holdings, LLC

Infield Parking is owned by Rare Face Holdings, LLC. The company develops and operates social networks, concert-events and other marketing platforms for sports and entertainment enthusiasts powered by state-of-the art web technologies.

Rare Face communities are designed to enable fans, performers, content providers and sponsors to stay connected online through interactive discussion forums, blogs and marketing campaigns as well as through mobile technologies, providing real time exchange of messages, images, audio and video content.

Infield Parking and Rare Face Holdings are based in West Hartford, Connecticut.

Management Team:

Mark Smith — Chief Executive Officer

Prior to Rare Face Mark has had a wide range of entrepreneurial experiences raising funds for the purpose of launching and managing early stage companies. He established the first video rental retail chain in New England as the founder of Video Studio Stores, Inc. He was also founder of Tactical Retail Solutions an entrance-marketing firm serving supermarket, drug and mass merchandiser retail chains. Mark most recently was a co-founder and CEO of POSnet Services, LLC.

Tim Halfman — President

Tim has served in several senior management roles for companies providing marketing services to consumer goods advertisers and retail chains. Prior roles include Senior Vice President at AC Nielsen Company and Executive Vice President for Efficient Market Services, Inc. where clients included Procter & Gamble, Unilever, Kraft, General Mills, Kroger and Wal-Mart. Tim was also co-founder and President of POSnet Services an e-marketing company later sold to Priva Technologies, Inc.

Tes Aklilu — Executive Vice President

Prior to Rare Face Tes served as Corporate Vice President, Manufacturing and Quality at United Technologies Corporation where he was responsible for 320 facilities and 90,000 employees worldwide. Prior to his position at UTC, Tes was Vice President at Pratt & Whitney and VP/General Manager of the Document Solutions division of Xerox Corporation. He also served as Professor of Decision Theory and Operations Management at Babson College in Wellesley Massachusetts.

Mike Rosenthal — Vice President, Product Development

Mikes career includes extensive and varied experience developing social networks driven by online marketing campaigns and user-generated content. Prior to Infield Parking Mike was Vice President at Hill & Knowlton managing development and execution of online campaigns for clients. Mike was also founder and Managing Partner of iConcertina, Inc. an agency specializing in online campaigns and software tools for clients including Adidas, HP, Allstate and Kelloggs.

David Lavielle — Vice President, Business Development

David brings more than 10 years of broad online experience to Infield Parking. A graduate in Computer Science from Columbia University he has experience as a web developer and managed online media campaigns at Forbes.com. David later worked at Operative where he was responsible for advertising operations supporting major brands like Fox News, ABC, NBC, MSN and Delta. David most recently was Vice President, Advertising and Operations at Adstreams.

Susan Bourret — Director, Concert Planning and Marketing

Susan brings to Infield Parking an extensive background from corporate and legal business environments with a focus on marketing and organizational process efficiency systems. Susans prior work experience includes diverse positions and responsibilities at R.J. Reynolds Tobacco, Lenders Bagel, The Stanley Works, Multimate International Software Company, Guy Carpenter and Company reinsurance services and paralegal work for Rudolph Giulianis law firm, Bracewell & Giuliani, LLP.

Brandon Becker — Manager, Promotions and Advertising

Brandon is a recent graduate of Central Connecticut State University holding a B.A. degree in communications with additional studies in creative advertising, promotions, public relations and criminal justice. Brandons focus is on concept development and execution of creative offline/online promotions designed to build awareness and drive event attendance.